I’ve always taken great pride in surprising the love of my life with “just because” moments over the years. Recently, I proposed to her and the feedback I got was CRAZY. From the initial idea and sketching it out, to reaching out to decorators with the vision, to the day of—everything came together beautifully. On the day itself, we had a full-blown photoshoot AND video shoot right after the proposal with a personal stylist and make-up artist at the same venue! It was quite something, if I do say so myself.

This is how Plan Her Smile was birthed. Is this cringe? Maybe. Cliche? Perhaps. However, I prefer my kind of love to be extra.

Think wedding planner—but for marriage proposals, “just because’s”, anniversaries and date nights. For men that want to do better—but don’t know how.

Plan Her Smile is a planning service and personal concierge that helps men design and execute thoughtful, custom romantic gestures—such as marriage proposals, surprise dates and anniversary experiences. Plan Her Smile provides creative ideation, personalised planning, and optional execution support to help clients create meaningful moments in their relationships. Services include consulting, event coordination, gift planning, and access to a plethora of vetted vendors (e.g., brands, photographers, florists, venues, videographers, stylists and make-up artists).

Now, what we don’t want is for your partner to feel like you didn’t really make an effort and all you really did was pay someone to come up with an idea and execute it on your behalf. I have a feeling she’d appreciate it more if she knows that you were involved and actually went out of your way to learn different ways to make her happier.

If this all sounds good, let’s get creative and plan her smile.